Vision
To develop the optical sector of Latvia, Lithuania and Estonia in accordance with the standards of the Nordic countries:
- Primary optical care takes place in optical shops that are easily available in all cities and towns
- OC VISION shops are the leaders in the market share
- Residents in need of vision correction widely use both contact lenses and glasses
- Glasses are changed once every 2 years
- Ratio of customers using daily contact lenses and progressive lenses has reached the average EU level in 2020
Mission
- vision of residents is professionally cared for regardless of their place of residence and income level;
- vision of residents is professionally cared for regardless of their place of residence and income level;• the most advanced vision correction approaches are used;
- residents use modern glasses and contact lenses;
- the latest insights into the optometry science are available for everyday eye care.
Values
- Expertise based on the optometry science;
- Loyalty towards the state;
- Corporate social responsibility;
- For employees: the best place for work and development
